Thursday, 29 December 2011
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” Were the wise words from the famous Kent Huffman. It had not clicked my bald head why the KiBO Foundation has become so popular among employers, key stakeholders in the ICT Ministry in Uganda as well as in neighboring countries and obviously the youth. That was until today when I met Kent Huffman over a cup of coffee. ‘A brand that captures your heart gains commitment.’
CAUTION: Please note: Am not trying to drum up anything here.
Personally I would paint a successful ‘brand’ with a few phrases and words; Uniform, Clear in objectives, consistency and continuity. A powerful brand is developed out of uniform ingredients in all the packages, it is continuously maintained to keep satisfying more customers and it clearly targets a particular consumer group.
On the other hand, lets analyze the KiBO Foundation. First and foremost, ‘Uniform ingredients’. All the groups that have been mentored at the KiBO Foundation undergo practical class instructions in ICT and Leadership. This is further blended with a visit to particular Ugandan professionals at their work place for them to experience skills at work. On a higher notch, these students are required to volunteer at least 25 hours of service to a community organization of their choice. Finally, the group of students is tasked to identify a particular need in the community and fulfill it by mobilizing resources. In addition, ‘A clear target group’ the Foundation clearly targets a particular group of people in the society and that is none other than young folks between the age of 18 and 30 years.
As the various groups go through the 3 months course, certain values such as CSL (Commitment, Service to the community and Leadership in your sphere of influence.) and HIT (Honesty, Integrity and Trust) are imparted on them.
This is what has built the brand.
The result has been:
a. Young professionals who think outside the box
b. Young professionals who value team work
c. Youth that are leaders in whatever they partake
d. Young sons of the soil who value the development of their community and the country at large
That’s the KiBO brand in a nutshell, and the KiBO SLOGAN is, ‘Find you at the top...! KiBO! Find you at the top...! KiBO!
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2011
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December
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- KiBO Foundation Car Wash
- Working for virtual payment.
- The KiBO foundation
- Should the youth scramble for charity opportunities?
- IN THE SPIRIT OF YES WE CAN!!
- START SMALL AND GROW
- Just Do It...
- WHAT MAKES YOU TICK?
- Be thankful for what you have !
- New Year's Resolutions??
- Individual Performance Measures.
- The Power of Karma!!
- Uganda for Haiti… Have you done something??
- If You Never Try... You Never Know...
- Why you need TQM…
- The KiBO Brand.
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